Beats by Dre Game Before The Game campaign has won the Grand CLIO for Use of Music at the 2015 Clio Awards. Filmed in Rio de Janeiro, the commercial at the heart of the campaign shows football players listening to music on Beats by Dre Solo2 headphones while preparing to play in the FIFA World Cup. Music is “Jungle” by X Ambassadors and Jamie N Commons. The campaign includes a promotion of the Beats by Dre subscription streaming service offering a World Cup themed playlist. The Beats by Dre Game Before the Game campaign was launched before the FIFA World Cup, in time to make way for replacement by Sony’s official sponsorship.
“Before the goals, before the glory, there is a game. “The Game Before The Game” shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is completely authentic, as is the role that Beats headphones have come to play in each athlete’s preparation for the game.”
International football players include Neymar Jr (Brazil), Bacary Sagna (France), Bastian Schweinsteiger (Germany), Blaise Matuidi (France), Cesc Fabregas (Spain), Daniel Sturridge (England), Chicharito (Mexico), Jozy Altidore (USA), Luis Suárez (Uruguay), Mario Götze (Germany), and Robin van Persie (The Netherlands). Also appearing are football fans Neymar da Silva Sr (Neymar Jr’s father)., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry.
The Beats By Dre Game Before The Game campaign was developed at R/GA, New York, London and Los Angeles by executive creative director Rodrigo Sobral, creative director Iain Robson, copywriter Edwin Latchford, art director Ciaran McCarthy, producer Kelly Wood, head of production Kat Friis, global account team James Stephens and Marco Koenig working with Beats By Dre executive creative director Omar Johnson, creative director Diallo Marvel and producers Peter Feldman and Ana Julfayan.
Editing was done at Rock Paper Scissors, Los Angeles, by creative director Angus Wall and lead editor Damion Clayton, editor Austyn Daines, assistant editors Eric Alexander-Hughes, Ryan Seegers, executive producer Carol Lynn Weaver and producer Lauren Wilson.
Visual effects were produced at Brewster Parsons, Los Angeles, by lead flame artist Andrew Eksner.
Audio post production was done at Inner Circle Sound by sound mixer Josh Eichenbaum and sound designer Rommel Molina.
Music is “Jungle” by Jamie N Commons & The X Ambassadors. Original score is by Michael Einziger and Ann Marie Simpson.